Promotional Marketing Marketing Campaign - 887 Words

Promotional marketing is the use of any special offer intended to raise a customer s interest and influence a purchase, and to make a particular product or company stand out among its competitors. Promotional materials can exist as a part of direct marketing, like mail or email materials that include coupons (See also Direct Marketing). They can also include contests that encourage participation with a company, or product samples that offer something free to customers to generate their interest in the product. Promotions are also common during live interactions between customers and salespeople, encouraging the purchase of additional products. Ultimately, the goal of any promotional marketing campaign is to raise awareness about a product or increase its appeal. Promotional marketing has the advantage of being valuable to both new customers and existing customers -- it offers new customers a reason to try the product for the first time, while building loyalty in existing customers Any company that can offer its customers some additional benefit on top of their normal purchase can use promotional marketing techniques. Retail and service providers that operate out of storefronts use promotional marketing strategies to increase the amount of business they receive. Consider a TV commercial for a pizza restaurant that advertises a lunch deal offering a free drink with the purchase of two slices of pizza. The promotion calls attention to the â€Å"extra† element of the free drink,Show MoreRelatedBusiness: Marketing and Promotional Campaign1596 Words   |  7 PagesDescribe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative briefRead MoreEssay on Promotional Mix1255 Words   |  6 PagesUNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice,Read MoreThe Utilization of Flash Mob and Viral Marketing as a Promotional Tools1188 Words   |  5 Pagesand Viral Marketing as a Promotional tool: A Case Study of Mizone Product. By Adlina Nufikha 009201000017 A thesis proposal presented to the Faculty of Communication President University in partial fulfillment of the Qualitative Research Communication Subject Assignment, Concentration Public Relations May 2012 CHAPTER I INTRODUCTION 1.1 Background of Study In recent years, with the innovation of promotion tools, print media and broadcast media that know as main promotional tools haveRead MoreAssignment Brief Unit 9 Creative Product Promotion 1 1465 Words   |  6 Pagesof the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign. Assignment 1 – The Role of Promotion Assignment ONE is based on the General Motors field trip on the 30th day of April 2015. Ensure you make specific reference to the information obtained during the field trip. Marketing is a key component of any successful business. The marketing plan outlinesRead MoreMarketing and Adidas Essay1468 Words   |  6 Pagessports... Page 2:  The marketing mix For most organisations the marketing function is vital for survival. The Chartered Institute of Marketing defines marketing as: ‘Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.’ This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to... Page 6:  Conclusion An organisation’s marketing mix is its own way to uniquelyRead MoreA Brief Report On Marketing Mix1079 Words   |  5 Pagesreport is to introduce the new ride to Dreamworld. This report will provide a detailed analysis of Dreamworld’s current marketing mix and additionally provide recommended strategies to best promote the new ride. DREAMWORLD MARKETING MIX A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy. Product Dreamworld offers a wide range of products and services to customers. Several services DreamworldRead MoreInternational Marketing Communications975 Words   |  4 PagesRunning Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into theRead MorePlan The Integration Of Promotional Strategy For A Business Or Product Essay1521 Words   |  7 Pages 11 LO- 4.3: Plan the integration of promotional techniques into the promotional strategy for a business or product. LO- 4.1: Follow an appropriate process for the formulation of a budget for an integrated promotional strategy. LO- 4.2: Carry out the development of a promotional plan for a business or product. LO- 4.4: Use appropriate techniques for measuring campaign effectiveness. The personal care brand CINTHOL started 1952, in India as aRead MoreMarketing1077 Words   |  5 PagesCHAPTER II- LITERATURE REVIEW In todays competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but theRead MoreCultural Context It’s Impact on Promotions for Marketing Campaigns Strategies1077 Words   |  5 PagesImpact on Promotions for Marketing Campaigns Strategies It goes without saying, that the influence of cultural on marketing strategies and campaigns is significant. If a company does not or cannot understand fundamental aspects of culture in a market they are launching or operating a promotional campaign, there is the possibility that the objectives of the promotion may not be realized. Aspects of Culture The significance of cultural context on marketing campaigns and related promotions