Documentary Film Analysis Worksheet Essay

Instructions: You will find the list of films you can choose from in the Assignment tab. Go to the list and pick your film. You must view the entire film. If you can’t access films because of deployment, geographic location, or other reasons, please let your instructor know so they can give you an alternate assignment. Please type you answers into this sheet. You must submit the worksheet by uploading the worksheet as a Word document You must answer in complete sentences, using a short answer/paragraph format. Please do not answer in one or two sentences be specific. 2 paragraph minimum (except for #1) 1. What is the title of the film you picked? I chose the film, â€Å"Slavery and the Making of America.† 2. Why did you pick this film over the others offered? I chose this film documentary over the others because I have always wanted to learn more about slavery and how it shaped and effected America. Often we are just told what we read in books or stories that have been passed down about what really went on in this country. Slavery is a big subject and one of if not the biggest tragedies in the history of this country. I wanted to watch this documentary to uncover more truth and facts about the shape of this country during that time. I also liked the descriptions that are specified about the video and what it talks about and will cover. It states that the four part documentary will cover the beginning of slavery from the British colonies which then migrates down south to the north and how it ends. I have always been intrigued by the history of slavery and how it came about and how it was for Africans and African Americans during that time. 3. What is/are the central message(s) of this documentary/fictional film? Be specific. Use examples from the film to support your choice. There are many central messages regarding this documentary. The main messages conveyed in this documentary were resistance amongst the slaves, struggle to maintain dignity, their life styles and culture, their status as workers, knowing their value as a slave, the change of racism, slaves were underestimated about their knowledge and understanding, family was essential and helped them survive and powerful political figures along with American beliefs were major hypocrites. In 1624 the first eleven Africans known as the Atlantic Creole’s were brought via ships by the Dutch West India Company to New Amsterdam (New York today), at this time there were two kinds of workers; slaves and indentured workers(white and black laborers who served for a servant amount of years to get money and become free). Their statuses were confusing and complex however, they were both treated equal and would often retreat to taverns to bond and talk about their masters. The Atlantic Creole’s made the system work for them. They knew how to bargain with their masters to get what they needed and still maintain a fair working lifestyle. The turn of fair treatment towards both races changed in 1640 when three men (two white and one black) decided to flee from their master. They were caught two days later. In court the two whites were to serve a few more years as indentured workers while the black man was sentenced to life as an indentured worker. Slaves maintained their dignity by using the bible, their culture as Africans and family value to get them through. When times got hard they prayed and came together as a community. The treatment of slaves was inhumane, they were beaten, and tortured (branded, men castrated, ears cut off or severed, women raped and exploited) if they were misbehaving. Eventually slaves were beginning to be resistant. They would harm cattle, run away, commit suicide and sometimes revolt towards their masters to receive better treatment. President Thomas Jefferson was considered to be a huge hypocrite along with political powers in America. They wrote documents and petitions stating that all men were created equal. Jefferson claimed he was not big about slavery yet, he owned over 250 slaves and did not free a single one even as President. Slaves were treated like animals and property rather than human beings (3/5th constitution stated that slaves were only 3/5th human and therefore were to be treated as such.) 4. Consider the effectiveness of the film for this history class. What are its strengths and weaknesses of this film in documenting history? This film is strong and very effective with many strengths. It gives a detailed account of slavery and the lives of significant people who helped to abolish slavery. It talks about David Walker and his appeal and what the Appeal did for all blacks and whites fighting for the cause. Later it talks about Maria Stewart (Walker’s prodigy) and how she was the first black women to speak to a mixed audience those of men and women and how the lawsuit she won later would bring about the Emancipation. Other significant role players were Harriet Jacobs who was the first women to write a slave narrative. Her life consisted in the attempts to be free of her master who wanted her for sexual purposes. She fell in love with another white man and produced two children for him. In order for her children to be free she fled to her grandmother’s home who was free and she lived in an enclosed space for the next seven years. Although, her children were free it would be a few more years before she would ever see them again. The only weakness to this documentary I found was that it skipped times periods and went back and forth. It said very little about the Declaration of Independence and what it meant to African Americans. During this time it also does not mention the impact that the Quakers had on blacks. It just mentions that they were there and what they fought for.2 5. How do you think the filmmakers want the audience to respond? Is there a social justice message? If so, what is it? I would say filmmakers would want the audience to have a better appreciation for blacks and what they went through and those that helped fight for racism and anti-slavery movements. I think initially anyone who watches this film would first be ashamed to call the U.S their country but, then after a while realizing that was the country’s way of living and way of life at the time. To think that people were treated like animals and had no rights is an injustice and definitely a contradiction to the American beliefs. The audience may want to re-read the Declaration of Independence and see if its principals are practiced to this day. There is definitely a social justice  message. In the documentary it talks about the first eleven slaves from Africa known as the Atlantic Creole. As time passes they negotiate with their masters to get land, get paid for their labor and even have their children become free after a certain amount of time. The slaves knew their worth and at the time they were able to negotiate because there were no harsh laws at this time. A couple of the men even sued their masters and won for loss of wages. Other examples include resistance and revolts. A big indicator was the Walker Appeal. In the Appeal Walker motivates black slaves to stand up for themselves and roles out argument over the history of slavery. He criticizes Thomas Jefferson and America’s political party for being a contradiction stating they want all men to be treated equally and free except many of them stilled owned slaves and were not freeing them. 6. Did the documentary leave you with any unanswered questions? If so, what were they? The documentary was very informative and very detailed oriented. I would have like to know more about Thomas Jefferson and President Washington. The documentary does not cover President Washington’s role in slavery or how he felt about it and what actions he took. Of course he owned slaves but, did he feel the same as Jefferson? What was he doing at this time for the country in regards to slavery? I also wanted to know what Thomas Jefferson’s role was after the Declaration of Independence took effect. He owned over 250 slaves. I wonder what he was like toward his slaves and how he treated them. If he was against slavery then why did he not free his slaves or why did he wait so long? Why did he not play a bigger role in helping the slaves? 7. How did this film change any misconceptions or stereotypes you had about the subject matter? If so, what were they? Since, I already knew basic facts about slavery I did not have any stereotypes. I will say that I had lack of knowledge with the real life situations that many individuals experienced. For example, the film states the punishments for any slave that runs away. The first punishment they were  whipped. The second punishment they were branded with an R on their right cheek. The third punishment their ear was severed and another R on the left cheek for runaway, and the fourth punishment males were castrated. I had misconceptions about the Presidents. I used to respect the Presidents Jefferson and Lincoln. History says they are some of our founding fathers. To me they were prejudice cowards who had no intention of freeing slaves although, they say they did not believe in slavery. America builds these prominent figures up as if they are heroes. Sure, they developed great causes and did great things (Jefferson with the Declaration of Independence, and Lincoln with the Emancipation Proclama tion) but again this did nothing for slaves. 8. What did you enjoy most about the film? Dislike the most? Be specific. I like that the film was very detailed in the lives of those people who made a difference. The film also stresses how important slavery was and how blacks were portrayed and treated. I was constantly being fed about facts that I definitely did not learn in school history books. Significant unknown people such as a slave called Titus who was very skilled and a smart slave and owned by a short tempered Quaker who would not release him although, a lot of Quakers were freeing their slaves. Titus eventually runs away and comes back years later as a sophisticated colonel of a small army of whites and blacks to fight in various wars and help free his people. Another unknown significant slave was Emanuel Dregas. He was owned by Captain Pot and later Pot owned his family. Once Pot became stricken by poverty he sold Dregas’ family. After Captain Pot died, Dregas later became free but, his family remained enslaved and for the rest of his life he fought to get them freedom. I can honestly there was nothing that I did not like about the film. 9. What is the most important thing you learned from watching the film? The most important thing I learned about this film was the value of African Americans verses slavery and how the first Africans were able to be more free with their decisions and able to negotiate their wages. Again the first  eleven Africans known as the Atlantic Creole in 1624 came by way of ship purchased by the Dutch West Indian Company. As they built the Dutch Colony in New Amsterdam (New York today) there were no laws about slavery and they had no structure. They were just required to work hard for their masters. These slaves began to recognize their worth and realized they were not being paid their value. A few of them sued their slave owners for higher wages. They also began to negotiate with their masters. They made the system work for them. The masters wanted to appease them so that they would continue to work. In turn masters gave their slaves half freedom. This meant men who married could live with their wives on the free Negro land. They could grow their own crops, cattle and they could farm there. Slaves were very valuable. The more slaves that were owned the more land the slave owner received. For example, one slave equaled five acres of land. Cotton was the biggest product since tobacco and was in high demand throughout the world specifically Europe. Thousands of slaves were requested and then shipped from West Africa to complete these slave picking tasks. It was a nonstop twenty-four seven job. Slaves worked from sunrise till sundown. If it was a full moon they worked through the night as well. 10. Why is this film important to understanding contemporary African American History? This film is important to understanding contemporary African American History, because of the details it covers of slavery, the people and a nation it effected and how these people survived such a harsh, cruel and demanding life style. Africans and African Americans struggled yet their religious beliefs, love for family and will to live and eventually fighting back got them through. This is seen in the attempted Nat Turner revolt, Walker Appeal pamphlet, the slave narrative by Harriet Jacobs and Maria Stewart. Each of these individuals fought for a cause that they did not see or experience in their lifetime but, knew that it would come in the following generations. These individuals had guts and wanted to tell the truth. David Walker exploits American beliefs in his Appeal when he talks President Thomas Jefferson being a hypocrite and how he wants all men to be created equally yet he owns slaves and would not free them. America was turned upside down due to the attitude of slavery. The nation was becoming a separate society. It was the North and West vs the South. While the North and West had abolished slavery the South was nowhere near that or wanted anything to do with it. Economic power became political power. Those that had prospered or came from money were running for the senate, government and even for presidency. Based upon this alone Africans, African Americans and various indentured workers built this country and assisted the country in making it an economic powerhouse.

My Favorite Dish Essay

My Favorite Dish Most of us have a certain type of favorite dish, but my favorite dish is seared steak with a garlic glaze. I love this dish because it reminds of that time my cousin told me about it and described it. Ever since he told me I always wanted it to try it. I couldn’t try the dish because he didn’t know the name of it and so I couldn’t try it out in some other restaurant or make it myself. The only way I had to try it was to go where he lives and he lives out of state, I had to wait a few months to taste it. That made me want to try it even more. 2 years ago my dad came home from work with very good news he told my family that we were going to spend Christmas with my family in Bellevue, Washington. When I heard the good news I was so happy I was going to try the dish my cousin was telling me about. I was just counting the days to go, I remember it was December 15 we packed out stuff and went to Washington. The first thing we did was go out to eat and it was in that Restaurant in Bellevue I don’t really remember the name of it I just wanted to try the dish. The restaurant was located between Bellevue and Seattle. In the restaurant we got the got the menu and my cousin pointed at the dish and it was called Seared steak with garlic glaze. I didn’t really want to try it because of the garlic but I waited so long for this dish I had to try it. I got my dish and it looked weird but smelled so good. The garlic along with the spices it had on the glaze smelled so good was making me want to jump for it right away. The steak was hot and cooked well done and was about  ½ inch thick had good color to it the glaze was brownish looking. The glaze was covered with garlic cloves I made a weird face when I saw it. I took my first bite and I am not a fan of garlic but I loved it was so good, I said to myself all this wait was worth it that garlic taste mixed with some spices they used made it taste so delicious never have I tasted something like it. After Christmas we came back to Los Angeles California I was just  remembering the taste of seared steak I wanted to try to and make my own. I searched online and found a recipe and it seemed pretty easy and didn’t use that many ingredients. I went to the local super market by my house and had most of the ingredients it required, the only thing I couldn’t find was rosemary I think they had it I just didn’t know where to find it. I went home and luckily there was rosemary in the house. I seared the steak so it can be really dry and I seasoned it with salt, pepper and steak seasoning so it can have a good crust and cooked it in a cast iron skillet. The steak smelled good already so was time to make the glaze the glaze was really simple just some garlic beef broth and rosemary. My dish was done it didn’t take a long time it took me about 25-30 minutes. My dish didn’t come out as it looked back in the restaurant I think because my stake was a little thin then  ½ inch. I tried it and it didn’t really taste the same like the one in the restaurant didn’t have that good garlic flavor maybe in the restaurant they added some extra spices or secret ingredient. I would make this dish again but this time I would like to experiment and add more spices to the glaze or maybe make it a little spicy probably next time when I go to Bellevue Washington I should ask the chef what are the ingredients in making this wonderful dish. Next time I am probably going to make it with pork chops I think it will be pretty good maybe even better. I like my visit to Washington and going to that restaurant next time I will remember the name of it. I had fun in making this dish and I will try to make it as good as the one in the restaurant or probably even better. I will never give up!

Arizona Court System Assignment Example | Topics and Well Written Essays - 1000 words

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Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1500 words - 4

Kodak and Fujifilm - Essay Example Since 1976, Kodak captured large market of camera and film in US (85% and 90% respectively). Photofinishing processes of Kodak soon became industry standard in terms of quality. It always had competitive advantage over its competitors due to the operation and scope of its business. This assisted Kodak for having sustainable growth for around 90 years. However, from 1980s and 1990s, Kodak began to encounter problems in terms of revenues, marker share, technological explosion, and competitors (Schreiner, 2012). As Kodak strives for survival, its biggest competitor Fujifilm enjoys the renaissance of innovation. For Canon and Nikon, innovations with sensors, Fujifilm emerges as a genuine threat to Kodak. In 2010, Fujifilm maintained its place in Fortune Global 500. Even though, the company is now striving to keep up with its current position by diversifying into new similar businesses. Fujifilm was established in Japan in 1934. It has made its place as a leader in videotape, motion pictu re photography, floppy disk, and audio tape industries. It is also involved in manufacturing camcorders, still cameras, chemicals and paper, photofinishing equipment, information and imaging products for medical and office use markets. The company introduced dry plates, motion picture film, and photographic paper. While Kodak goes bankrupt on 13 January 2012, its long time competitor Fujifilm is flourishing fairly well. ... It was so hierarchical that low-level employees needed to wait for top-management in every situation. To get over this inflexible hierarchy, he made himself accessible, and visible and encouraged employees to take more responsibility. Leadership of Kodak has also been inconsistent. The strategy of the company changes with every new chief executive. The biggest management flaw at Kodak was their monopolistic attitude. On the other hand, Fujifilm was efficient in anticipating change and taking quick decisions. Fujifilm took advantage from the weaknesses of Kodak and snatched the market share in a short span of time (Kotter, 2012). Impact of Management Differences The execution strategy of Fujifilm is what gave it an edge over Kodak. In 1980s, when Fujifilm observed the omens of digital doom it established a three-step strategy. i. To earn as much revenues from the film business as possible ii. To prepare for converting to digital iii. To establish new business lines (The Economist, 201 2) Fujifilm looked for new venues for its specialization in film for instance, developing optical films for flat panel screens such as LCD. Since 2000, it invested approximately $4 billion in the business. It paid off very soon. In a short span of time, Fujifilm began to enjoy a market share of 100% in this area. CEO of Kodak, Fisher decided that its specialization lay in imaging. Therefore, he turned out digital cameras and offered it customer with a feature of posting and sharing pictures online. This production could have made Kodak more creative and nimble but he failed to outsource. Yet, Kodak managed to build a monumental business from digital camera but it persisted for only few years before the phones having camera wrecked it

New Keynesian Model Essay Example | Topics and Well Written Essays - 1000 words

New Keynesian Model - Essay Example A major advantage of the NKPC compared with the traditional Phillips curve is said to be that the latter is a reduced-form relationship; whereas, NKPC model has a clear structural interpretation so that it can be useful for interpreting the impact of structural changes on inflation (Gali and Gertler 1999). The key New Keynesian models of incomplete nominal adjustment Dynamic Stochastic general equilibrium (DSGE) is a new Keynesian economic model whose foundation is hinged on the microeconomics elements. The key purpose of the DGSE model is to integrate monetary policies and theories with real business cycles impacting the economies. The model acknowledges and specifies preferences of economic agents such as individuals and firms who wish to maximize utility ad profits respectively. The DGSE model depends on the current choices of economic agents to predict future economic outcomes. It also allows stochastic disruption on the technology of production and applies the competition princi ple to compute equilibrium price and quantities under the function of preferences, tastes, technology and random shocks (Geweke 2009). There are many assumptions that are made in the DSGE model. The first assumption is that the model relies on complete markets. Complete markets allow competitive monopolistic economic agents (firms) to set prices in response to market conditions. The set prices cannot be adjusted instantly without incurring some additional costs. Second assumption is that prices and wages are sticky. Economic processes are influenced by various factors that delay price and wage adjustments making it difficult to attain full equilibrium. Such factors include failure of firms to reduce prices even if marginal cost decreases in order to increase their level of profits. If demands fall, firms are likely to hold prices constant and reduce production rather than reduce the prices of goods or services. Thirdly, the model assumes that economic agents are rational. This means that economic agents choose appropriate consumption paths that maximize utility and production paths that maximize profits. Fourthly, resources are fully utilized in each period. This means that there are no resources spilling to the next budget period. Fifth, input decisions are determined by people who decide how much time they work, the quantity of goods and services they consume as well as the amount of income they save and invest in line with costs associated to those decisions. Sixth, the economy is closed. This indicates that they are no international goods or services that flow in or out of the economy. Seventh, money markets do not exist in the economy. Finally, the eight assumption of DGSE model is that people know policies that affect them a next in advance. For example, people know the exact tax policy that affects them in the coming year. These are policies that are likely to be sustained though they are likely to experience stochastic disturbances. The model takes int o consideration random shocks such as technological change, fluctuations in price of oil and errors in macroeconomic models. Though the model is considered superior, it has been criticized that it was not useful in analyzing the financial crisis of 2007-2010. It is also considered as too stylish

Developmental psychology Essay Example | Topics and Well Written Essays - 2000 words

Developmental psychology - Essay Example As children enter into an era of experiences, every experience is new for their memory according to which the structures in the brain or schema are reshaped, impacting the linguistic, cognitive, social, and emotional development of children. This notion proves that knowledge cannot be transferred directly from the teacher to the learner. In other words, in order to make children learn, knowledge must be constructed or reconstructed in such a manner so that ‘information’ is easily accessible to the children (Ryan & Cooper, 2000, p. 346). Piaget and Vygotsky emphasised upon the significance of social perspectives in developmental psychology but in different directions. Piaget was formally involved in discovering the social interest of child development. In contrast, Vygotsky emphasised the influence of the specific content of external structuring resources (Miller & Carpendale, 2004, p. 3) and theorised that social interaction shapes intellectual development. Vygotsky believe in language development and thought through social interaction. While conducting various developmental experiments his view for social interaction revolves around egocentric speech. According to the ‘Socio-cognitive theory’ it is already proven that children seek new understandings only with the help of social interaction (Johnson, 2003). This new understanding is what today perceived as ‘new technology’ helpful in providing new learning methods not only to children, but to us so that we can equip ourselves with new tec hnological advances that makes learning easier and interesting for our children. One such tool which has influenced our perception and methodology in context with children social development is the use of computers. Researchers reveal that since computers are introduced in the classroom and at homes, educators and parents have debated over

Holding up General Motors Literature review Example | Topics and Well Written Essays - 2000 words

Holding up General Motors - Literature review Example According to the study findings  the term transactional cost is essential in the effective development of a theoretical framework, upon which is based the prediction of specific economic tasks, as performed by firm-entities. This is in addition to when such economic tasks would also be performed within the prevailing market arena. Critically, this term was essential during his discussion of the ‘costs of utilizing the price mechanism’ in his paper – The Nature of the Firm. He further developed this concept in his later seminal work – The Problem of Social Cost  Ã¢â‚¬â€œ upon which the term referred to the ‘accrued costs of prevailing market transactions.This paper highlights that  Oliver E. Williamson was to greatly popularise the term, through his work – Transaction Cost Economics – that has fundamentally aided in the explanation of a variety of organizational behaviours in the contemporary era. This is founded on the notion of no t only regarding ‘transactions’ as pertaining to ‘buying and selling’, but also other pertinent interactions i.e. informal gift exchanges and daily emotional transactions etc. Further contribution is by Steven Cheung who conceivably regards transaction costs as pertaining to any cost expenditures, which arise because of the existence of organizational-entities or institutions.  Williamson differentiates in his work – The Mechanisms of Governance (1996) –the aspect of Transaction Cost Economics (TCE) from the then dominant ‘neoclassic micro-economics.

Gibbs Reflective Essay Example | Topics and Well Written Essays - 500 words

Gibbs Reflective - Essay Example From this paper it is clear that looking at the situation, the nurse thought it wise first to open a door. She assumed the driver might have forgotten to close their door and so begun with that door. The easiest way to get to the children was to open their doors next, and so she unlocked all doors and flung the back door open. The nurse was afraid of a misunderstanding between the parents or passers-by, she, however, could not limit her thought to the consequences and, therefore, swing both doors open. After the circulation of air was solved the next step was to look for the nearest authoritative agent. The nurse called a security guard, and it is at this point that she was able to seek help from a second party. They then both waited for the parent to return as they each took a child to their hands.Thid essay stresses that all caregivers are trained to handle all situations from a point of compassion and love. The nurse first took the situation from the children’s perspective. She thought that for an infant to try and understand, such heat and to look and find no help around was a painful situation. She, therefore, felt the need to address the situation in an immediate sense. There are quite a number of laws that govern how children are to be given care. It can   be mistaken as a kidnapper in such a situation. It was, therefore, her first instinct to relieve the children of the immediate threat and then the nurse would look seek help from a person in authority.

Literature Synthesis Paper-Case study Case Example | Topics and Well Written Essays - 2250 words

Literature Synthesis Paper- - Case Study Example Example 1 is the most common word order in German; it is a declarative sentence and has only one main clause (Weyerts, Penke, Munte, Heinze & Clahsen 216). So the verb is in second position in a sentence that is complete and can stand alone; in other words in an independent clause. Weyerts, Penke, Munte, Heinze & Clahsen claim that â€Å" it is always a finite verb or auxiliary that appears in second position, and it only appears there in main clauses† (216). In sentence 3, the first or main clause follows the subject-verb-object order but because the second clause cannot stand alone and is dependent on the main clause the word order changes to subject-object-verb (Monaghan, Gonitzke & Chater 816). If however, the subordinate or dependent clause comes before the main or independent clause the word order is different again. For example: Sentence 4 begins with a dependent clause and because this subordinate clause is in first position it is considered to be the first part of the main clause and the word order is SVO. The verb in the main clause follows the verb in the subordinate clause because it is considered the second position in the sentence (Verstraete 616). The infinite verb in sentence 5 is ‘changed’ and has moved to the final position after the object but the finite verb ‘has’ stays in second position after the subject in main or independent clauses, which is different to English as can be seen in the translation. Another example to illustrate this ordering is Sentence 7 illustrates how instead of the finite verb being in second position and the infinite verb being in last position as seen in sentence 6, both verbs move and follow the object but the infinite verb precedes the finite verb (Monaghan, Gonitzke & Chater 816). Another example of this ordering is Sentence 8 includes a subject of the subordinate clause and further illustrates how the infinite verb follows the object and the finite verb follows the

OxyContin Essay Example for Free

OxyContin Essay 1. Article Summary: OxyContin and Prescription Drug Abuse The article â€Å"OxyContin and Prescription Drug Abuse† by Inciardi and Goode provides detailed overview of drug problem in the United States. In particular, the authors discuss OxyContin, its prescriptions, diversification and problems which may appear after its using. The authors argue that the patterns of drug abuse has been changed – drugs are emerging and disappearing from drug scene, and it is more difficult for scientists to analyze which drug may cause the most severe addiction. OxyContin was firstly introduced to American market in the very end of 20th century and it was used in pain management. OxyContin is claimed to be unique as it provides patients with long-term relief from heavy pains, especially it is useful for patients who have been suffering from chronic pains for many years. 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Clinical tests show that OxyContin is effective analgesic in patients with moderate and severe pains. Nevertheless, Food and Drug Administration stress that OxyContin carry high abuse risk as it acts similar to narcotic substances. Thus, use of OxyContin should be carefully managed, in particular in patients with higher risk of substance abuse. Additionally, OxyContin is claimed to carry a boxed warning known as ‘black box’. The authors admit that â€Å"although there are several sources of national data on drug abuse that have been operated for decades, the collection of specific data on OxyContin abuse is quite recent†. (Inciardi Goode, p.19) One of the government-sponsored studies shows that drug abuse is higher among high school students, adolescents and young adults. This report dates 1975, whereas OxyContin studies appeared only in 2002. According officially collected data of 2002, it is revealed that about 3-4% of 8th, 12th and 10th graders have used this medication at least one time during the year. One more interesting fact is that the use of Vicodin was significantly higher than that of OxyContin. Medical examination of deaths during the period of 2000-2001 showed that about 950 deaths were related to oxycodone use. Statistic is shocking and the question appears: how can oxycodone be effective and, at the same time, so fatal. About 49% out of 950 deaths were associated with OxyContin abuse – 146 deaths were ‘OxyContin verified’ and 318 deaths were ‘OxyContin likely’. Medical experts argue that the death â€Å"may be a result of overdose induced by a combination of substances, not just the oxycodone itself†. (Inciardi Goode, p.19) OxyContin abuse was firstly reported in rural Maine, and then in Appalachia and Ohio Village. These regions appeared to be at the highest risks as rural areas are more isolated and have less information about addiction effects of oxycondone. Summing up, the authors argue that OxyContin abuse is still on the rise. 2. Two Articles: Compare and Contrast Similar to the article â€Å"OxyContin and Prescription Drug Abuse† by Inciardi and Goode, the article â€Å"Misuse of Pharmaceuticals Linked to More ER Visits† by Donna Leinwand discusses the problem of substance abuse in the United States. Leinwand adds that the problem is worsening because of over-the-counter drugs: â€Å"Overdoses of prescription and over-the-counter drugs are sending more people than ever to emergency rooms†. (Leinwand, p.12) However, the primary difference in authors’ positions is that Leinwand defends position that the problem with drug abuse is attributed to pharmaceuticals, whereas Inciardi and Goode argue that people prefer overdosing themselves to manage pain. Leinwand stresses that, according official rates, there were more than 613,000 cases of overdosing cocaine and heroine, whereas the number of improper prescriptions is about 598,000. Inciardi and Goode say that OxyContin is very effective in pain management; although they stress that it is at risk to develop addiction. However, they still recommend OxyContin prescription if it is supervised by professional. In contrast, Leinward argues that it is necessary to prevent drug abuse even if it is effective in pain management by re-shaping and re-evaluating approaching to dealing addictions – firstly, by seeking for new medications with no addiction effects. Pharmaceuticals should be very careful with drug prescription as misuse may result in severe addiction. Both Leinwand and Inciardi and Goode consider hydrocodone and oxycodone as the most common drugs associated with overdose as they are narcotic painkillers. They argue that oxycodone abuse is still on the rise – up to 24% increase in overdose over the past years. Medical use of narcotic painkillers has grown and the authors recommend proper management and finding new effective painkillers with lower addiction risk as â€Å"these are beneficial drugs, and we want people to have access, but these are also substances that can be easily abused†. (Leinwand, p.12) Summing up, both articles are professional, well-developed and properly supported studies of the drug abuse problem in the United States. The authors provide theoretical and practical framework by offering official statistics, opinions of medical experts, etc. These articles set the background for further researches in drug abuse field.

Company That Change The World Media Essay

Company That Change The World Media Essay Today, the companys worth exceeds RM200 millions, with a turnover of around US1.6 billion and employed more than 1500 staffs. Karangkrafs business was started by publishing their first magazine publication, Mingguan Kanak-Kanak in a little shop lot in Petaling Jaya, Selangor, Malaysia. They sold more than 150,000 copies every week during that time. This is when people realized that Karangkraf is a publishing house that was different. With constant demand of printed reading material from readers in Malaysia, during year 1990, the company started to enter commercial printing business with the opening of Ultimate Print Sdn Bhd and Dasar Cetak Sdn Bhd to provide printing services for Karangkrafs products. By then, with their own printing divisions, Karangkraf started to publish books and novels under its Alaf 21 and Karya Bestari imprints. In year 2006, Karangkraf take a big step by publishing own daily newspaper called Sinar Harian . However, Sinar Harian actually is not the first daily publish by Karangkraf. During the 80s, Karangkraf publish a daily tabloid on entertainment and politics called Ekslusif. But the tabloid had to shut down as government refused to renew the publishing permit. With persistent and bravery shown by Dato Hussamuddin, finally Karangkraf received permit to publish a daily newspaper that known to be unconventional, transparent and ready to publish what others will avoided. This motto is the reason Sinar Harian becoming the number one local newspaper in Malaysia. As years passing by, Kumpulan Karangkraf becomes larger and bigger in terms of size and volume. Then the company takes step in year 2010, with incorporation of Kumpulan Media Karangkraf as the parent company to replace Kumpulan Karangkraf to monitor the four core business divisions: magazines, newspaper, books, printing and digital each managed by its own team of management. 1.2 The Divisions Grup Majalah Karangkraf (Magazine Business) currently is publishing 29 titles of magazines throughout Malaysia that cover different genres for different age and gender. In terms of market share, Karangkraf has taken over about 50% of total magazine market in Malaysia. The magazine division accounts for 30% to 40% of Karangkraf revenue. Grup Buku Karangkraf (Book Division) has published more than a thousand books over the past 10 years. This division currently publishes average of twenty titles monthly to meet the demand of Malaysian readers. The book division contributes about 10% of Karangkraf turnover. Grup Sinar Karangkraf (Newspaper Division) publishes daily local national newspaper, Sinar Harian in the Peninsular of Malaysia. Sinar Harian has eight different editions to supply local news to different regions in the country. The division contributes about 10% to 15% of group revenue. Grup Percetakan Ultimate (Printing Division) is division that contributes nearly 40% of Karangkraf revenue, also is the largest commercial printers in Malaysia. Ultimate Print Sdn Bhd does not only commit to print Karangkrafs publications but also has a big reputation in printing business for having most of major clients such as Sony and Panasonic. Grup Digital Karangkraf (Digital Division) is the latest group in the company. This division was created to engage in digital business and to provide digital reading materials. 1.3 Geographic Market Forty years ago, when Karangkraf has only started, the founder was target to build business within Malaysia as during that time, reading materials were dull and uninspiring. With constant determination to inspire Malaysian to read more and to uphold Malay language, now Karangkraf is one of the biggest publishing groups in Malaysia and it is the largest Malay language publisher. Kumpulan Media Karangkraf Sdn Bhd builds their head quarter in Shah Alam, Selangor, Malaysia which is the head office to all the divisions except for printing division. This head office held most of the staffs such as editors, graphic designers, reporters, and photographers and also the place where books, magazines and newspapers been published. Most photo shoots for their magazines are held in here. Authors of books and novels will send their work to editors here for editing before send to printing division for printing process. For Ultimate Print Sdn Bhd, they have their own office and printing factory nearb y and also in Shah Alam. With skills workers and advance machines, Ultimate Print capable to print 2 million copies monthly. As for newspaper division, this group also has sub offices in different states; Perak, Kelantan, Terengganu, Johor, Pahang, Pulau Pinang, Kedah, Melaka and Negeri Sembilan, according to the state of the Sinar Harian edition. These sub offices are for the editors and reporters to prepare and supply local news faster to the community in the area. Karangkraf currently only publishes their publications in Malay language. Malay language is national language in Malaysia, Brunei, and Indonesia and one of official languages in Singapore. Thus, for the past years, their target customers are only limited to these regions. However, with the fast and advance technology of internet and gadgets nowadays, they have started their digital group division to make their magazines and newspaper available online. Karangkraf already have started to provide purchase services via online to simplify customer to buy and subscribe to Karangkraf publications. With their establish brand, Karangkraf also have explored the need to translate their books and magazines into different languages to get through demand from international readers. 2.0 PRODUCT OF KARANGKRAF; MALAY LANGUAGE NOVEL 2.1 Introduction of Malay Language Novel Publication in Karangkraf The Karangkrafs book division is the collaboration of three publication subsidiaries called Alaf 21, Buku Prima and Karya Bestari. On April 1997, Alaf 21 was born and this is the start point of books business under Karangkrafs wings. Alaf 21 now is known as an establish publisher of Malay language fiction novels. Biofoto Raihan is the first publication under Alaf 21 and started from that, Alaf 21 keep on producing quality reading materials for readers. Alaf 21 also produces motivational, recipe and craft work books. With more than three hundred supplier agents around Malaysia, the market for their books also covers Singapore, Brunei and individuals around the world. 2.2 Type of Good Novels are classified into monopolistic competitive market where there were many firms in the market but the products are differentiated products. Because each novel is unique so the publishers are rather price makers rather than price takers. The cost to reprint additional copy is actually much less than the price of the novel itself. Example, price of a novel by Alaf21 is RM19.90, but the cost to reprint another copy is not RM19.90, it is actually much less than RM4 per copy for normal size paperback novel. Thus, the price is higher than marginal cost which fulfils monopolistic competition case. Other than that, Karangkrafs novels can be specified as a normal good as it is positively related to income because when income increases, quantity demanded followed increases and vice versa. This statement is according to mini survey that was held by our group to loyal novels readers. From 23 respondents, 21 of respondents said that if the price was increased, they will still buy but with quantity less than before. They will limit to novels that received good reviews or certain writers only and not just any novels from the shelf. But if the price is unchanged and their income increased because of bonuses or increments, all of them agreed that they will spend more on novels. As quantity demand and income move in same direction, Karangkraf novels have positive income elasticities (elasticity > 0). At some times, publishers will lowered price of some novel when customer pre-order the novel before it hits the store. The sales revenue of that particular novel will increase resulting from increasing of quantity demanded by customers. Thus, this product agrees with Law of Demand. This is an example for novel titled Adam dan Hawa. After the drama series adapted from the novel screened on television, Karangkraf reprinted the novel and gives lower price of RM16.92 each for readers whom pre-order via online instead of normal price RM19.90 each in the stores. This discounted price got encouraging responses from readers and also the television series fans and has increased the sales of that novel. 2.3 Demand of the Product The brand of Karangkraf and Alaf 21 are well known to Malay language novels lovers. The quality of the novels published has been established and trusted with over forty years of experiences in publication. With new technology and now more substitutes reading materials available in the internet or online, worldwide publication companies had decreasing in quantity demanded of printed reading materials. However, Karangkraf still experienced increasing in profits in their printed publications. Many factors could be the reason of this event such as increasing of income, the trusted Karangkrafs brand or Karangkrafs good marketing strategy. This also shown that the demand of Karangkrafs products did not affected by the substitutes or competitors. Recently, the drama of Adam dan Hawa was screened on television is adapted from the novel by Alaf 21. The popularity of the drama series has causing the same titled novel has increase in the number of sales and the demand for the novel also increasing tremendously. Even though this novel was published on 2005 but the impact of the drama make the quantity demanded for the novel increases. Although there still no exact figure of profits Karangkraf received with this phenomena as the drama still in running on television. With that kind of special attentions were given to a novel, Alaf 21 has reprinted the novel to fulfil the demand and the price of the novel in bookstore is still the same with other title. Another factor that can affect the increasing demand is 1Malaysia book voucher worth RM250 that were given to students. By receiving this voucher the students whom mostly are teenagers tend to spend it for novels than textbooks. This is because one of the major populations who read novel is teenagers or students. Besides education book, novel will be apart as their reading material in a leisure time and for entertainment purpose. 2.4 Target Market Novel is a fictional narrative to represent some characters and usually a plot in different genres such as romances, actions, thrillers or mysteries. Different types of genres attract different group of population. Karangkraf is a publisher that aims all types of generations and genders. This statement can be supported by the types of novel that Karangkraf publishes; love, teenager love, family love, thriller, Islamic and nostalgia. Focusing on Alaf 21 publications, they have more inclination towards publishing romances fictions or chic-lit. So their target markets are women above 20 years old. Karangkraf has stated that romance novels which dominate the Malay book market are mostly read by women above 35 years of age. As for Buku Prima, they are more focusing on publishing lighter content novel and give moral values towards reader. So their target markets are teenagers below 20 years old and also children. Karya Bestari is a publisher for religion or Islamic books and their target m arket are Muslims of all ages. 2.5 Special Characteristics There are a lot of novels published by Alaf 21 become phenomenal to novel fans such as Ombak rindu, Adam dan Hawa, Bicara Hati and Kasih Yang Suci. All this novels are either was adapted into a movie or into a drama series shown by television; hence it increases the commercial value of the novels. This is actually a marketing strategy that now makes Alaf 21 and also Karangkraf, the trusted brands in creative fiction. The impact is that the readers will always waiting for new published novel as they already have confident with the quality and satisfaction in reading of Alaf 21 novels. 2.6 Competitors and Substitutes There are few competitors of publishers in Malay language novel in Malaysia such as Karyaseni Enterprise and Kaki Novel Sdn Bhd. Karyaseni was started their business on 2006 from web based homepage named Penulisan2u.my by collecting short story and novel submitted by authors around the country. They realized the demand and important of printed novels thus Karyaseni as a publication company was born on 2011. Kaki Novel started their publishing Malay language novel on 2005. Both of these publishers are considered very new in this industry while Karangkraf is the pioneer with no peers during their first started. Novel can be said as an entertainment source for reader by giving excitement and fun and sometimes valuable information and moral values to the reader. Reading novel can be sort of a hobby to some people. In the market, there are a lot of substitutes for novel such as comics, magazines, internet, television and other source that can give entertainment to people. Karangkraf must have a good marketing strategy to distinguish from other competitors and substitutes to keep on survive, gain demand and profits. Karangkraf also achieve a competitive advantage as their  business position better within the business environment. They have an advantage in operational effectiveness as Karangkraf have their own printing company. Also with Karangkraf own printing company, novel by Karangkraf is not expensive in the market as they already cut cost in that department. This may attempt to increase quality, productivity, and employees and customers satisfaction with the company. 2.7 Marketing Strategy Karangkraf always involve their writers and authors during launch ceremony of their creations and turning their authors into celebrity. Book signing activity is the usual agenda during the launch of the novel to introduce the author and keep a good relationship between the authors and readers. By that, authors will have loyal fans that will always waiting for new novel by their favourite author. Karangkraf keep on exposing the good and creative creation of their authors for adaptation by directors that will turn the novel into motion pictures. This positive relationship between Production Company and Karangkraf had shown the quality of products by Karangkraf. The novels of Karangkraf that turn into movies and dramas always received high ratings or become a box office movie. The writers will receive royalty and this is a good encouragement towards other writers to keep on giving a creative product and different from others. Karangkraf need to do a lot of promotions to promote their products as well as their writers. Karangkraf take action by always conduct their own book carnivals, Pesta Buku Karangkraf to introduce all of their products in one place. During the events, discounts were given to attract more buyers. Karangkraf also have considered more of their products to be available online to attract more young reader and also the needs of translation into different languages to promote their products outside Malay language regions. Karangkraf also established a web called karangkraf mall whereas a customers may purchase karangkraf product online. The web is very user friendly and makes the process of purchasing easier to the customer. This is an innovation strategy that provides them a competitive advantage. Karangkraf always give great attention and hard work to design their cover page despite the idiom Do not judge the book by its cover, but with attractive design on the cover will capture the buyers eyes from many books in the market. 3.0 CONCLUSION With over forty years of experience in publication, Karangkraf keep on producing a quality product that can be trusted. As a market leader, Karangkraf have their speciality and strength to focuses on what the customer wants from company and how to provide that. They also are able to provide products that are different and offer different features than the competitors. With cost operational advantage they will perform the business activities better and maximize the profit.

The Media Influence on Society Essay -- Media, social reform, class hi

The Media influence on society According to Noam Chomsky, â€Å"What lies behind us and before us are very small matters compare to what lies right to the face.† The issue of the media influence on society’s cultural structure has frequently been debated. The impact on the audience by the media influences the interpretations of social order. Also, the media goes hand in hand with American politics. The information provided by the media is controlled by business cooperates and their economic interest that is shared by political elites. The media is responsible for creating different classes with respect to appearance, color, economic status, religion, and with the help of politics, advertisement because of the media’s powerful influence on public perception, which directly or indirectly affects the consciousness of a human being. The media can be very biased about a story, advertisements, coverage on different social issues. The media Pundits and talk heads talk about thinks which will make a story interesting, outrageous and as incredible as possible just to make profit out of it. For example, the media reporting of the Iraqi war, also known as â€Å"War on Terrorism†, influenced Americans to unleash a sentiment of patriotism which lead to a feeling of intolerance against the Middle Eastern. On the other hand, the media ignored people smashing the stores of the Middle Eastern looking ethnicity people in America. The Middle Eastern looking human being is looked upon as terrorist and the media help this influence of apprehension to spread. Entertainment and public information seen to be two key roles of the media and it is the mirror of the society. The media claims that it shows what audiences want to see. In reality the media is a dus... ...often heard, â€Å"oh, Oakland is dangerous place to live because it is mostly black neighborhood and crime rate is very high.† Why black and crime is related to each other? The media labels certain group of society but providing false or incomplete information about them. The black people are labeled by the media as criminals and drug addicts. Therefore, one will not see a white family living in a black neighborhood. The most effective way to change public opinion is the media. But information provided by the media is illogical. In the media, the image tends to float around stereotypes that spot of a person in society is mostly a function of their own hard work and achievement or, in case of the poor, lack of efforts and attainments. Labeling different social groups of society is on the outcomes of the media and it simply describes America as a class biased nation.

charhf The Complex Character of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Huckleberry Finn – Complex Character Huckleberry Finn is a complex character. As this book progresses, so does Huck. Huck is about thirteen years old, from the low end of the white middle class. His father is a ruffian who disappears for months on end. This book starts off with Huck being `reformed' by the widow Douglas and therefore remains a marginalized member of society. He has not been brought up with the same social values as an average middle-class boy might be, but this helps to create Huck's unique personality. The way he has been brought up affects his traits, values, and relationships throughout the book. Although Huck's character progresses in this story his traits that he portrays at the end are very similar to those at the beginning. His ingenuity, morality, and intelligence are consistent throughout the story. Huck's ingenuity is shown throughout his clever actions. His decision to make his escape on the canoe look like a murder to hide his tracks is just one example, "And they'll follow that meal track to the lake and go browsing down the creek that leads out of it to find the robbers that killed me and took the things. They won't ever hunt the river for anything but my dead carcass. They'll soon get tired of that, and won't bother no more about me." This idea continues as he decides to dress up as a girl to gain information. Although this idea doesn't fully succeed because he is found out, it is an excellent plan, which also reviles his ingenuity. Another time we see this unique cleverness is when he pretends to be `George Jackson' to live with the Wilkes family. Also throughout this story, Huck develops his own morality, however it has a different turn from the accepted norm for that society at that time. An example of his morality coming through is how he didn't tell on Jim when he ran away. Although the society would see this as wrong, Huck took Jim's point of view and concluded to help him. Huck also showed his morality when he tried to return the stolen money to the girls and escape from the Duke and King after the burial.

Aztec :: essays papers

Aztec The Aztec lived in the city of Tenochtitlan, which is a fertile basin about 50 miles long and as wide. Surrounded by mountain ranges and several volcanoes, the Aztec has abundant supply of water. With being 8000ft above sea level the day were mild and the nights are cold during much of the year. The Aztecs name means "heron people" their name is derived from the mythical homeland to the north called Azatlan. This in mind their language(Nahuatl) also belong to the linguistic family as the Soshonean, a tongue will represented among the Indians of the Untied States. In the Aztecs culture their main principal crop was maize. Maize was usually cooked with lime then ground to make dough, then patted into tortillas, other principal crops were beans, squash, tomatoes, cotton, chilies. The two crops maguey and agave were used as cord, sacks and sandals and a substitute for cotton in clothing. From the juice of the maguey was use in a mild form of alcohol called pulque, which was the ceremonia l drink. Only the old men of the committee was able to drink pulque freely, otherwise among the younger generation couldn't get drunk except at certain religious feast. Drunkenness was considered a serious offense even punishable by death. In the Aztecs culture there were clans, each clan there was tribes and each tribe was divided up. Then each family were allotted sufficient land for its maintenance, if no one else were alive in the family, then the land were reverted back to the tribe. Urban communities, the land were communal, each group called capulli was composed of a few families that jointly owned a piece of land. Then part of the yield was given to the state as a tax. Rest of yield would be either sold, traded or for their own use. There were two kinds of farmer, first there was the general field workers. They were in charge with preparing the soil, breaking up clods, hoeing(with the coa digging sticks), leveling, setting boundary markers, planting, irrigating, winnowing and storing grain. The second kind of farmer were the horticulturists their job was planting of trees, transplanting, crop sequences, rotations and a supervisory role, for they were expected to read the Tonalamatl almanacs to determine the time for planting and harvest. One of the unusual feature of the Aztec agriculture were the floating gardens. These gardens were built by digging ditches into squares or rectangle, then they would pile up mud on the area which the ditches enclosed.

Memory of My Hometow by Jose Rizal Essay

Memories of My Town When I recall the days That saw my childhood of yore Beside the verdant shore Of a murmuring lagoon; When I remember the sighs Of the breeze that on my brow Sweet and caressing did blow With coolness full of delight; When I look at the lily white Fills up with air violent And the stormy element On the sand doth meekly sleep; When sweet ‘toxicating scent From the flowers I inhale Which at the dawn they exhale When at us it begins to peep; I sadly recall your face, Oh precious infancy, That a mother lovingly Did succeed to embellish. I remember a simple town; My cradle, joy and boon, Beside the cool lagoon The seat of all my wish. Oh, yes! With uncertain pace I trod your forest lands, And on your river banks A pleasant fun I found; At your rustic temple I prayed With a little boy’s simple faith And your aura’s flawless breath Filled my heart with joy profound. Saw I God in the grandeur Of your woods which for centuries stand; Never did I understand In your bosom what sorrows were; While I gazed on your azure sky Neither love nor tenderness Failed me, ’cause my happiness In the heart of nature rests there. Tender childhood, beautiful town, Rich fountain of happiness, Of harmonious melodies, That drive away my sorrow! Return thee to my heart, Bring back my gentle hours As do the birds when the flow’rs Would again begin to blow! But, alas, adieu! E’er watch For your peace, joy and repose, Genius of good who kindly dispose Of his blessings with amour; It’s for thee my fervent pray’rs, It’s for thee my constant desire Knowledge ever to acquire And may God keep your candour! What Is the Summary of Jose Rizal’s Poem in Memory of My Town? The poem In Memory of My Town by Jose Rizal is about the poet reminiscing about his childhood. It talks about what he used to to as a child and the people he spent time with. It also describes the sensations he felt as a child. What is the summary of Jose Rizal’s poem in memory of my town? this is as brief as it could get. Rizal reminisces of his childhood days as he writes this poem. He somehow wishes he could rewind the time and spend more days  doing what he used to do, being with the people he used to be with, and feeling the sensations he felt as a boy. he wants his innocence back, and the great feeling of praying to God Almighty with a little child’s faith which is believed to be the purest of all hearts. What is the message of Jose Rizal’s poem in memory of my town? | When I behold the lily white. That sways to do the wind’s command, While gently sleeping on the sand. The stormy water rests awhile; When from the flowers there softly breathes. | Why i choose jose rizal poem(in memory of my town)? As a gift to his mother on her birth anniversary he wrote the other of his poems of maturity, â€Å"Mi Retiro,† with a description of a calm night overlaid with a million stars. The poem, with its concept of a spontaneous creation and speaking of God as Plus Supra, is considered his accommodation of evolution. †¦the breeze idly cools, the firmament glows, the waves tell in sighs to the docile wind timeless stories beneath the shroud of night. Say that they tell of the world, the first dawn of the sun, the first kiss that his bosom inflamed, when thousands of beings surged out of nothing, and peopled the depths, and to the heights mounted, to wherever his fecund kiss was implanted. | | Why jose rizal did write the poem in memory of my town? | People often remember their childhood with longing for the simplicity and beauty of childhood. This is particularly true if their adult lives are filled with turmoil.|

Human Values and Ethics in the Workplace

Human Values and Ethics in the Workplace Improving Leadership and Performance in the Water Education, Supply and Sanitation Sectors RESOURCE PAPER Teaching Managers Human Values â€Å"Human Values and Ethics in the Workplace† is a capacity-building initiative developed in a collaborative effort between the Global Dharma Center (GDC) and UN-HABITAT, within the framework of the Human Values Water, Sanitation and Hygiene Education (HVWSHE) Initiative of the Water for African/Asian Cities Programmes. The purpose of the capacity-building is to improve leadership and performance in every aspect of the water education and water supply and sanitation sectors, and to help bring about a new ethic in water use and management.  © 2005 UN-HABITAT and Global Dharma Center For more information: www. globaldharma. org/hvew. htm 2 Teaching Managers Human Values by B. Gustavsson, School of Business, Stockholm University, Sweden; A. N. Tripathi, Institute of Technology, Banaras Hindu University, India; G. P. Rao, Department of Management Studies, Madurai Kamaraj University, India. Abstract The authors are convinced of the necessity in a human dimension in managerial decisionmaking. The problem is to define values in a human context. We have suggested a framework for understanding the origins and scope of human values. We trace values to theistic, humanistic and empirical origins, and connect these to individual, sociological and ecological levels of application. We have illustrated our framework with a case study of a systematic approach to teach human values to managers in India. While this approach is mainly using a theistic approach, we recommend that other approaches to values can be included in courses teaching human values to managers. Human values are necessary in today's management. Business is no longer confined to a national state but is really borderless. Hence business from the international viewpoint, cannot be regulated by governments unless international agreements can be reached. In this â€Å"lawless land† the responsibility of the executive is greater than ever. Which values does s/he promote in her/his actions and decisions? Which responsibility does s/he take? Only towards the bottom line or also towards the growth of mankind? On a national level we find similar concerns with ethics and values in management. Being a generator and facilitator of human material wealth, does her/his responsibility towards human values end there? We do believe that the manager of today has a wider responsibility than that. We believe that it is in the interest of the managers themselves to have a heightened awareness of the values of humankind and also to promote them. I. Human values: what are they? Like most basic areas of human knowledge and experience, the concept of human values defies definitions. Yet it can be instinctively felt, cognitively grasped, discussed as a shareable experience, and thus made a valid area of enquiry. This enquiry is a major under-current of the wisdom literature of all the ancient civilisations and of the later day philosophers, scholars and great leaders of social and political movements. The profusion of ideas, divergent approaches and intermixing of several strands of thought make the effort of conceptualising human values a daunting task for modern scholarship. However, for a clearer understanding of the scope, significance and interrelationship of these ideas it is necessary to have a conceptual framework for classifying them. In the following paragraphs we make a humble attempt at this difficult academic endeavour. Classical literature does not make a distinction between values and human values. Perhaps there was no need for it then. Philosophical ideas on value enquiry were directed towards finding the nature, meaning and purpose of human existence. In the present century search for a theory of values has become a separate branch of modern philosophy and has been called axiology. Although the different realms of this value enquiry cover all areas of human concern like ethics, religion, art, science, social science, law etc. , no separate or special significance is attached to the term human values. One main approach to this classical value enquiry we would like to call the ideal-normative approach. In the Western tradition it is represented by Plato's formulation of the absolute values of Truth, Goodness and Beauty. They are conceived as having independent existence of their own and are 3 used as ideal norms for value judgement at the relative level of human existence. In the Indian tradition absolute values are related to the absolute reality whose nature is described as Sat,Chit and Anand. Attainment of a state of eternal bliss by the realisation of identity of the individual self with the universal Self of this absolute reality is the highest and ultimate object of human striving. Closely related to this absolutist perception is the theistic view which may be called a sub-group of the idealistic-normative approach. It is based on a metaphysical belief system which accepts the reality of a divine cosmic order and faith in the authority of a creator God who is also the upholder of all values. The basis of all ethical, social and other human values is sought in the enduring truths, either revealed or obtained through super conscious insights of sages, contained in the sacred religious literature. Although differing in their belief systems, rituals and customs, the great world religions have a large area of agreement on the basic moral values, conceptions of personal virtues and social group behaviour based on humanistic values of love, brotherhood, caring and sharing. Many leaders of the Indian renaissance, e. g. Swami Vivekananda, Sri Aurobindo, Rabindranath Tagore and Mahatma Gandhi, were inspired by the absolutist-theistic value system and used it as the basis for their efforts towards the spiritual, social and political rejuvenation of the Indian society. In recent times the term ‘human values' has been used for this theistic approach to value system (Chakraborty, 1995a,b; Swami Ranganathanand, 1991). This is perhaps because of the need to highlight the universal humanistic aspects of this value approach, as against the merely speculative, mystical, or life-denying ascetic aspects. In the modern interpretation of theistic value approach the authors have shown its relevance and significance to the managers and other professionals. Another reason for the use of adjective ‘human' before these values may be to distinguish this value approach from the modern, so-called scientific, approach to human phenomena and associated values. Interpreted in its narrow sense this scientific approach robs man of the dignity of his divine association, his spiritual nature and reduces him to a biological organism of a random collection of atoms. It denies any meaning and purpose to life and rejects all considerations of faith, belief, feeling and intuitive religious perceptions. This mechanistic, deterministic interpretation makes man merely a malleable automaton, to be ‘programmed' to meet the demands of the existing socio-technological order, through manipulation of his lower order needs and desires. In the second sub-group of the idealistic-normative approach to human values we would like to place all the different strands of humanistic thoughts, ranging from love and compassion of Buddha to the radical humanism of Marx. Included in this sub-group are the ideas of humanists having varying degrees of theistic, non-theistic and atheistic leanings but attaching prime importance to man and to human values. As Fromm (1981, p. 148) points out â€Å"There is a remarkable kinship in the ideas of the Buddha, Eckhart, Marx, and Schweitzer: their radical demand for giving up the having orientation; their insistence on complete independence; their metaphysical skepticism; their godless religiosity, and their demand for social activity in the spirit of care and human solidarity† (emphasis added). These humanist ideas and movements developed as protests against oppressive constraints on human spirit of freedom, creativity and dignity, imposed by religious dogmas or by dehumanising social or technological orders at their day. They developed a new ethics of man based on interconnectedness of humankind, love and respect for life, the joy of sharing and caring, and the faith in man to shape his own destiny. They find deep reflections in the literary traditions of both the East and the West over the last few centuries (Bharati, 1990), and gave rise to different kinds of social and political theories, like liberalism and socialism, for the betterment of humankind, particularly of the oppressed and the exploited. In recent times it has led to the declaration of Universal Human Rights by the United Nations. The term human values has generally been understood in this context of humanistic thoughts. The second main approach to human values we would like to call the empirical-purposive approach adopted by modern psychologists and other social scientists like Rokeach (1973), Schwartz (1994) 4 and Mukherjee (1965). It views the of values as a distinct component of the total human personality, which guide or affect attitude and behaviour of the individual and social groups. In Schwartz's view values are â€Å"responses to three universal requirements with which all individuals and societies must cope: needs of individual biological organisms, requisites of coordinated social interaction and requirements for smooth functioning and survival of groups† (Schwartz, 1994, p. 21). This approach is non-normative and is not based on any religious, philosophical system of ideas or world view, nor on any social-political ideology. Identification of values, their classification, and search for interrelationships between them is based on empirical methods of observation, attitude surveys, statistical validation techniques etc. Conceptualisation of human values based on the findings of empirical research is fast becoming a distinct area of social science research. These empirical studies and researches on human values are not merely idealistic or intellectual exercises. They are purposive in the sense that the knowledge gained by them is sought to be utilised for practical purposes in diverse areas like, management science (leadership and team building, human resource development etc. , socio-political policy decisions (welfare programmes, race relations, positive action programmes for minorities, population control programmes, environmental policy etc. ). Hence the use of the term purposive in the descriptive title 'empirical-purposive' for this approach to human values. Another way of classifying the different approaches to human values could be in terms of the level of aggregation they focus their attention on. These levels may be called the individual, the sociological and the ecological. The first level focuses on the individual human being, taken as an independent entity. Some illustrative value terms referring to this level are survival values, character, personal virtues, aesthetic appreciation, human rights, salvation, self-realization, etc. At the second level individual values are subordinated to the sociological values. It is concerned with operation of values at the collective level of human society and includes values associated with family and other social institutions and professions; caring nd sharing, sense of social responsibility, social and economic justice, sarvodaya, values of humanity and human interconnectedness, etc. Similarly the ecological level subordinates the first two and consists of values from the standpoint of human beings as a part of the total ecological system. In the reports commissioned by the Club of Rome there is a concern for developing a â€Å"new world consciousness†¦ , a new ethic in the use of material resources, a new attitude towards nature, based on harmony rather than on conquest †¦ sense of identification with future generations† (Mesaroric, M. D. and Pestel, E. , 1974, p. 148) to avoid global catastrophe caused by unrestrained economic growth. â€Å"For the first time a demand is being made for an ethical change, not as a consequence of ethical belief but as the rational consequence of economic analysis† (Fromm, 1988, p. 149). Human values perceptions from this perspective focus on the inter-dependency of human beings and nature and include expressive terms like respect for and harmony with nature, concept of Mother Earth, sustainability, conservation etc. We thus arrive at a two-dimensional matrix for the classification of human values concepts. One dimension of this matrix consists of the different approaches and the other of the three levels of aggregation, shown as the horizontal and the vertical columns of the table below. Approach Level Individual Sociological Ecological Table 1: Two-dimensional classification framework of human values IDEAL-NORMATIVE Theistic Humanistic x x x EMPIRICALPURPOSIVE x x x 5 It needs to be emphasised that the categories in this proposed classification scheme are far from being exclusive. In fact they very much overlap. For example many of the humanistic approaches have theistic foundations and many items of the empirical approach are reformulations of the idealistic approach. What is being implied in the classification is the identification of the main emphasis or main focus of the approach. The entries in the matrix indicate what we consider to be the main level(s) of aggregation which a particular approach focuses on. In our view the theistic approach focuses mainly on the individual level in its quest for making a â€Å"good† man, whereas the humanistic approach is concerned with both the â€Å"good† man and the â€Å"good† society. This is not to deny the sociological and ecological concerns of the theistic approach; however we feel that these concerns are secondary to that for the individual. On the other hand the different empirical approaches together cover all the three, individual, social and ecological levels. The progression in the above matrix, both in the vertical and the horizontal directions, has a chronological order. The earliest human value perceptions were related to the individual level. The growing complexities and tensions of the human societies enlarged the scope to include the sociological considerations as its second focus. And the disastrous impact of the rapid technological developments, coupled with the population explosion, of the present century has made ecological concern as the third focus. Once again this chronological flow has no exclusivity. The philosophical speculations and beliefs of the earliest civilisations, including the aboriginal civilisations in existence today, have remarkable sensitivity and insights about the nature and man's relation to it. However it is only in the recent times that the theme has acquired an urgency to prompt development of a concerted approach to human values in relation to ecology. Similarly many of the later day humanistic values have been traced to the earliest Upanishadic idealistic-theistic views on life and its value (Devaraj, 1988). Yet there is a general chronological flow from the absolutist, theistic view of human values to the humanist view and finally to the present day empirical view. II. Can human values be taught? The question of interest to us is if human values can be taught to modern managers in any systematic way and, if so, to what effectiveness. S. K. Chakraborty, Management Centre for Human Values, Indian Institute of Management, Calcutta, has since 1983 been giving workshops on the theme â€Å"Human Values† on an in-house basis in many companies and as open workshops for managers from different companies and academics, mainly from India, but also from abroad. The impetus for this development is said to have come from managers at various management development programmes given at Indian Institute of Management in Calcutta, asking for Indian insights that could be valuable for organizations and management. The objective of the workshops is to enhance in course participants the sensitivity to and sustenance of the value-system, which Chakraborty has distilled from what he calls â€Å"the Indian ethos†, based on studies of Buddhist, Vedantic and Yogic literature together with Indian epics and Pauranic literature. It is claimed that Indian values are found in the deep-structure of the Indian psyche, as reflected in these sources. The basic idea is purification of the mind, partly through a mind-stilling technique, and partly through practice of nourishing noble thoughts (e. g. compassion, friendliness, humbleness), and rejecting wicked ones (e. . greed, jealousy, arrogance). Such practice will reveal the â€Å"divine†, or â€Å"higher self†, within the individual and s/he will be able to perceive the same in others. The goal is that in a management setting these practices will have repercussions on business life, more specifically in respect of the individual, improve d cooperation, non-attachment to the selfish rewards of the work, increased creativity, service to the customer, improved quality, creating an ethico-moral soundness, cultivating self-discipline and self-restraint, and enhancing generosity (Chakraborty, 1991, pp. 9-20). 6 The content of the workshops varies according to the duration. There are three modules, the first one lasting three days and the next two lasting two days each. Each module elaborates on different principles. Module I, also called the â€Å"foundational module†, develops the basic concepts and practices. It is argued that managerial effectiveness is dependent on a sound values system, undergirding the superstructure of skills, which in turn emanates from a pure mind. The factors influencing a pure mind are discussed in terms of higher and lower self, disidentification and reidentification with the latter and the former respectively, the guna, karma, samskaras, nishkam karma and other theories. The first steps of the mind-stilling technique relating to these principles are given at this stage. Module II focuses on leadership and teamwork and elaborates on a number of principles from the Vedantic and Buddhist literature connected to the theme. Additional steps in the mind-stilling techinque are also introduced. Module III covers the topics stress, counselling and communication. The main issue here is to identify with one's innermost self, which is ananda, as the basic remedy for stress-generating influences. A few more steps are included in the mind-stilling process in this module. These modules can be taken separately or jointly. In the annual workshop at the Management Centre for Human Values all three modules are offered integrally. The workshops are promoted directly and indirectly: directly through mailing of pamphlets to selected companies, and indirectly through the network of previous course participants on the workshops. Initiatives to the in-house workshops can come from top management, HRD (personell) department, open workshop participants who want to bring in the workshop to the company, persons who have come in contact with Chakraborty's ideas, etc. The participation in the workshops are mostly on a voluntary basis, whereas there could be occasions when managers have been asked by the CEO or someone high up to attend the workshops. Following our categorization of human values above, these workshops would fall into the â€Å"idealnormative† approach, with theistic leanings. The source of the values taught at the workshops are derived from the sacred texts of Indian wisdom literature, and the values are claimed to have an eternal and universal character to a great extent. It is normative in the sense that the values are something people ought to have from the ideal perspective, not accepting certain values, or disvalues, just because people are having them. The basic foundation of values is taken to be divine, implying a theistic approach, whereas the humanistic elements are found in caring values, concern for others, love and compassion. The level of focus is mainly on the individual in terms of personal virtues. It is stated that in order to change the environment we must start with ourselves. Thus, more aggregated human levels (organizational, political, societal, ecological, global) are not neglected, but the starting point is the individual. III. Participant responses The participants are asked to submit on the last day of the workshop plans of action which they would like to implement in the six months to follow. We have such plans of actions from a total of 208 participants who attended seven in-house workshops and one Annual International Workshop, held between August 1995 and February 1996, as per the following particulars: 7 Serial No. 1 2 Workshop Tata Iron and Steel Company (TISCO) Tata Engineering and Locomotive Limited (TELCO I) Bokaro Steel Plant (BSP) Ordnance Factory Ambajhari (OFAJ) Tata Engineering and Locomotive Limited (TELCO II) Hindustan Aeronautics Limited (HAL) Indian Farmers and Fertilisers Company Limited ( IFFCO ) TOTAL No of participants 22 32 4 5 23 17 23 6 7 17 32 166 42 208 8 Annual International Workshop ( IIMC ) GRAND TOTAL Table 2: Workshops examined TISCO and TELCO belong to the well established and highly reputed Tata Group of Companies in India, while the others are leading public sector undertakings / government organisations. Managers belonging to senior and middle management cadre normally participate in these in-house workshops. The rank during the workshop s can vary; some are pure peer-groups and at some there can be a superior-subordinate relationship during the same workshop. The annual international workshop, on the other hand, attracts top and senior practitioners, owner-managers, academia, consultants, and government officials from India and abroad. The respondents whose plans of action would be analysed thus represent a cross section of highly educated,motivated and successful persons in their chosen spheres of activity. The responses/ data which constitute their plans of action, however, have certain built in limitations : 1. We can only make inferences from the immediate time at the end of the workshop; 2. We can only study the managers' responses to, and expectations of human values, not how they are reflected in their behaviour; 3. We do not know whether there has occured any changes in the managers' attitudes towards human values, as we don't have data from them prior to the workshop; 4. We do not know how honest their attitudes are due to perceived group pressure from peers, super/subordinates, from the course leader, desire to give a good (or bad) impression or other possible factors. 5. The answers are given spontaneously without forewarning and therefore may not be well thought out ideas. 8 The analysis of the plans of action meant to understand the intentions of the participants, and make inferences from their statements the extent to which these workshops have influenced human values in managers. The intended actions are analysed with reference to (a) the contents of the workshop, and (b) the purpose of, and the direction in, which they want to make use of the contents, inputs, knowledge and skills they have learnt from the workshops. A) Content Analysis A content analysis of the responses shows that the most frequent item figuring in almost all of the course participants' plan of action is the resolve to practice the mind-stilling and breathing exercises taught in the course as an essential experiential practice for Chitta-Shuddhi and for communion with the higher Self. Its enthusiastic reception may have also been prompted by the urgent need for maintaining a calm mind in the tension ridden life of practicing managers. The next most common resolve relates to the practice of a cluster of values and value-principles emphasised in the course. It includes, (i) cultivation of values related to higher self and suppression of disvalues associated with lower self, (ii) practice of nishkam karma (self-less action) in work-life as well as personal life, (iii) practice of giving model of life based on the concept of five fold debts (deva rin, rishi rin, pitririn, nri rin, and bhuta rin) (iv) cultivation of satwaguna over rajoguna, and (v) introspection to examine, and to rearrange one's career goals, life styles, attitudes and value systems in the light of the above noted paradigm of higher values. Some responses indicate a desire to propagate and share the ideas learnt in the course with members of the family as well as members of the work-group. A smaller number of responses show the desire to learn more about these ideas by reading the sacred wisdom literature of India, like Gita, Upanishhads, writings of Vivekanand, etc. One can conclude from this content analysis that the value concepts of Indian psycho-spiritual tradition have been well received. They have had a positive impact on the participants as indicated by their resolve to internalise them and to use them as a basis for self-development. B) Purpose/Direction Analysis A perusal of the plans of action indicated that the purpose of the participants was to apply the knowledge gained by them for development of the self, members of his/her workgroup, viz, superiors, colleagues, and subordinates, and of his/her family members and friends. They also wanted to transmit or communicate the knowledge they gained to the members of their workgroup, family and friends. The purpose thus was three-fold (development of self, workgroup members, and of family and friends): and, the direction two-fold (toward workgroup members, and toward his/her family and friends). Juxtaposing the purpose and direction, a table is prepared containing relevent particulars and percentage analysis. 9 WORKSHOP NO. OF PRTICIPANTS WITH MAJOR FOCUS ON SELF DEVEL. OTHERS TOTAL NO. OF PLANS OF ACTION FOCUSING ON SELF OTHER PERSONS DEVEL. IN OUTSIDE ORG. 5 85 (75%) 89 (96%) 92 (80%) 29 (66%) 61 (90%) 37 (54%) 147 (96%) 540 (82%) 215 (87%) 755 (84%) 6 14 (12%) 3 (3%) 18 (16%) 11 (25%) 4 (6%) 25 (37%) 4 (2. 5%) 79 (12%) 21 (9%) 100 (11%) 7 15 (13%) 1 (1%) 5 (4%) 4 (9%) 3 (4%) 6 (9%) 2 (1. 5%) 36 (6%) 11 (4%) 47 (5%) TOTAL PLAN TO COMMUNICATE KNOWLEDGE TO OTHERS WITHIN ORGAN. 15 (52%) 2 (67%) 11 (48%) 7 (29%) 1 (100%) 15 (88%) 5 (63%) 56 (53%) 5 (38%) 61 (52%) OUTSIDE ORG. 10 14 (48%) 1 (33%) 12 (52%) 17 (71%) nil 2 (12%) 3 (37%) 49 (47%) 8 (62%) 57 (48%) TOTAL 1 1. TISCO (N=22) 2. TELCO (N=32) 3. BS P (N=23) 4. OFAJ (N=17) 5. TELCO (N=23) 6. HAL (N=17) 7. IFFCO (N=32) TOTAL 8. MCHV (N=42) GRAND TOTAL 2 11 (50%) 28 (87%) 11 (48%) 4 (24%) 18 (78%) 4 (24%) 31 (97%) 107 (65%) 37 (88%) 144 (69%) 3 11 (50%) 4 (13%) 12 (52%) 13 (76%) 5 (22%) 13 (76%) 1 (3%) 59 (35%) 5 (12%) 64 (31%) 4 22 32 23 17 23 17 32 166 42 208 8 114 93 115 44 68 68 153 655 247 902 11 29 3 23 24 1 17 8 105 13 118 Table 3: Analysis of plans of action from course participants on workshops for human values As stated, two values (percentages) have been calculated, viz. number of participants with 50% or more plans aimed at self-development; and, number of plans aiming at self-development as a percentage of total number. of plans. For example, in the first workshop included in the table (TISCO, N=22), 50% of participants had their plans aimed at self-development (column 2), while 75% of the total number of plans discernible from the statement of the participants of the workshop were meant for self-development (column 5). The most forceful and consistent finding from above relates to the self in terms of both the number of participants focussing on themselves, and also the number of plans made for their own development. In all, 69% of participants had 50% or more of their plans aimed at self-development (column 2) and 84% of the plans of actions envisaged related to self -development (column. 5) such as those discussed under the content analysis. The first three workshops in the first category, viz. the percentage of participants with focus on self, are IFFCO (97%), IIMC (88%) and TELCO-I (87%). TELCO-II, IFFCO, and TELCO-I workshops occupy the top three positions with 96, 96 and 90 percentages respectively in the second category, viz. the percentage of plans aimed at self-development. The remaining three workshops have corresponding percentages as follows: BSP (48% of participants, and 80% of plans being selforiented), OFAJ (24 and 66), and HAL (24 and 54). Even in the case of OFAJ and HAL workshops which have lowest percentage of participants with 24 each, also have more than 50 percent plans each (66 and 54%) aimed at self-development. It thus appears that self-orientation in terms of the percentages of participants and of plans of action cuts across, and permeates, all the eight workshops covered. The other finding deserving attention relates to the desire of the participants to use their knowledge gained through the workshops for the development of their workgroup members, i. e. superiors, 10 colleagues and subordinates of the participants. On the whole, 31% of participants had their plans primarily aimed at the deveopment of their workgroup members (column 3). Eleven percent of the plans of action were aimed at such development (column 6). However, the public sector organizations, OFAJ, HAL and BSP, show significantly higher interest in their workgroup members. This can bee seen in both the number of participants with major focus in their plans on others (76, 76 and 52 % respectively, column 3), and in the number of plans of action focusing on others persons in the organization (37, 25 and 16 %, column 6). The inferences are that the public sector managers perceive -as compared to their counterparts in private sector – higher need for training of others and lower need for themselves. This difference may be indicative of a different organizational behaviour and social thinking in these organizations with respect to individual and group focus. It may indicate that the managers in the governmental organizations consider themselves less needy in development than their subordinates (â€Å"I'm OK but you're not†). Or it may indicate a sincere concern of the managers in the governmental sector for their fellowmen. Such difference in organizational behaviour could stem from factors connected to the difference in ownership influencing the organizational culture. However, the responses in our data are too inconclusive for us to make any definite conclusion on this point. IV. Our conclusions Chakraborty's innovative approach to value education for practising managers is impressive. He has culled out selected psycho-spiritual values from the traditional wisdom literature of India, suitably reinterpreted them and woven them together to form a coherent theory of human values. This theory is then utilised to explain the problems and tensions of both personal and work life of modern professionals and to indicate the way for a better quality of life. That this approach finds deep resonance in the hearts and minds of Indian managers is evident from our observations of the course participants' enthusiastic, and at times deeply moving, articulations at the conclusion of the workshops. At the beginning of section II we raised the question whether human values can be taught and with what degree of effectiveness. Judging from the course participants responses, Chakraborty's approach seems to have met with mostly deep appreciation. Such response undoubtably provides a fertile soil for reexamining and developing one's human values. To that extent it is evident that the workshops have been effective in influencing the human values of the course participants. However, it is difficult to reach any conclusion as to what extent the course objectives have been interiorised by the course participants and the general learning effects of the workshops in the daily lives of the participants. What are the effects in the managers' work and family lives, and do their decisions reflect an increased awareness of human values? Neither can we draw any conclusions about the duration of the effects, i. e. whether it will last for a day or week and then vanish, or if the effects are stable and enduring. It is also evident from the responses and the stated objectives of the course that the main focus is on the self; self-awareness, self-analysis and self-development. It is consistent with the view that the individual is the cornerstone of all changes and transformations at the organizational as well as the societal levels. While the necessity of this self-development as a precondition for the value transformation in society may not be in doubt, the emphasis on it may convey the message that it is also sufficient for all the value problems of today's living. At the organizational level the difficulty may be posed in terms of two distinct, though related, categories of intra-personal and inter-personal values. The latter are of vital significance to managers' organizational role of a team leader, a change agent or a member of a work group. A heightened sensitivity to personal virtues, which is very effective t the intra-personal level, in itself may not be sufficient for values needed for effectiveness at the inter-personal level. Additional emphasis on humanistic values like human warmth, friendliness, acceptance of the other person as s/he is, trust, 11 empathy etc. , may help bring about a better value balance. As indicated in our study, the emphasis on the inter- and intra-personal levels, as also th e extent to which other approaches to human values should be emphasized, may have to be adjusted depending on the type of organization that is approached. The manager significantly affects, and is affected by, the value culture of the society, through the mediating agency of organizations and other social institutions. Proper appreciation of this value dynamics requires understanding, and interiorisation, of the operation of human values at the societal and ecological levels of our categorization. It is not clear as to what extent values at these levels can be developed and nourished through the present structure and approach of the human value workshops. An evaluation of the impact of the workshops, including long-term effects and effects on different levels of human values, may help clarify the position and lead to suggestions for expansions and alterations in the course contents as well as the methodology of the workshops. References Bharati, D. (1990). Mnav Mulya Aur Shitya (in Hindi; transl. : â€Å"Human Values and Literature†) Delhi, Bhartiya Jnanpith. Chakraborty, S. K. (1991). Management by Values. Delhi: Oxford University Books. Chakraborty, S. K. (1995a). Human Values for Managers. Delhi: Wheeler Publishing Co. Chakraborty, S. K. (1995b). Ethics in Management. Delhi: Oxford University Press. Devaraj, N. K. (1988). Humanism in Indian Thought. Delhi: Indus Publishing Co. Fromm, E. (1981). To Have or To Be. New York: Bantam Books. Mesaroric, M. D. and Pestel, E. (1974). Mankind at the Turning Point. New York: E. P. Dutton, quoted from Fromm, 1988, p. 148. Mukherjee, R. (1965). The Social Structure of Values. Delhi: S. Chand. Rokeach, M. (1973). The Nature of Human Values. New York: Free Press. Schwartz, S. H. (1994). â€Å"Are there universal aspects in the structure and conduct of human values? † Journal of Social Issues, 50, no. 4, 19-45. Swami Ranganathanand (1991). Human Values in Management. Delhi: Bharati Vidya Bhavan. Notes 1. The authors are grateful to professor S. K. Chakraborty, convenor of the Management Center for Human Values, Indian Institute of Management, Calcutta, India, for his collaboration, support and comments on this paper.  © Gustavsson, Tripathi & Rao 1996. No part of this work may be reprinted in any form, physical, electronic, or otherwise, without written consent from the author. About the authors B. Gustavsson graduated (civ. ek. ) 1975 from School of Business, Stockholm University, Sweden, and received his Ph. D. (Ekon. r. ) there in 1992. He is presently working as assistant professor at School of Business, Stockholm University. His latest project is a study on values transition in Indian management. A. N. Tripathi is a professor of electrical engineering at the Intstitute of Technology, Banaras Hindu University, India. He obtained his B. Sc engg (electrical) from Banaras Hindu University in 1 960, M. Tech (control systems) from Indian Institute of Technology, Karaghpur in 1965, and Ph. D. from University of Wales in 1971. He is presently working on a project called â€Å"Human Values in the Engineering Profession†. G. P. Rao is senior professor and head of the Department of Management Studies, Madurai Kamaraj University, Madurai, India. He has an M. A. in economics and postgraduate Diploma in Management 12 (PGDM) from Indian Institute of Management, Calcutta (IIMC). He has recently finalized a project called â€Å"Human Values in Industrial Organizations: A Feminine Perspective†. . 13 United Nations Human Settlements Programme (UN-HABITAT) P. O. Box 30030, Nairobi, KENYA www. unhabitat. org www. unwac. org Tel: +254-20-623060 Fax: +254-20-623588 Global Dharma Center (GDC) Dallas, Texas 75240 USA www. globaldharma. org Tel/Fax: +1-646-514-8260 14